The heat, the colours, the smells - people sell their fruits on the sides of every road. The warm air of tropical days brings around a varied combination of scents; from fruits, bits of food grilled over charcoal and dust, and urine and sweat. Kids cut coconuts in no time, fresh and juicy, and the mangos lying on the ground are sticky and ripe.
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Fruits & veggies at Madina Market |
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| Market queens |
I've spent quite time recently at the crowded main markets to get a general idea of the traditional trading and distribution system here, then also to speak with market sellers and to collect data for our consumer surveys. But first, we had to speak with the market queens. Those ladies are very powerful and not to be messed around with. They constitute a strong cartel of market traders that controls the distribution network of products in the country, and are the direct link between rural farmer producers and urban consumption. Often they are chosen by personal qualities, as well as age, emotional reliability, familiarity with market affairs, and skills in negotiation and dispute settlement.
They didn't seem to be bothered by our presence (to say the least!) so we were able to sit down with some food and drinks to approach consumers.
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| Dada collection in Agbogbloshie Market |
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